Amstel BBQ: Engineering heat-resistant promotional products

When Amstel Beer needed a unique promotional item for their summer campaign, they approached DH Mobility with a challenging request: create 1,000 custom-branded BBQ grills that would maintain their vibrant red color even under extreme heat conditions. This case study showcases how our technical expertise and quality control processes delivered a complex promotional product that exceeded expectations.

The technical challenge

This project presented several significant technical challenges:

• The BBQ needed to withstand high temperatures without the Amstel red color fading or becoming less vibrant
• The materials had to resist cracking or warping under thermal stress
• Each unit needed to meet strict safety and quality standards
• The design required careful engineering to ensure proper functionality

For a premium brand like Amstel, any compromise in either appearance or functionality would be unacceptable. The promotional BBQ needed to perform flawlessly while maintaining brand integrity.

Our approach: Material testing and quality assurance

Our team approached this challenge methodically:

1. Material selection: We worked with manufacturers to identify high-temperature resistant materials that could maintain color integrity
2. Rigorous testing: We conducted extensive heat tests to confirm that the selected materials would perform as required
3. Prototype development: Multiple prototypes were created and tested under actual use conditions
4. Quality control implementation: Throughout production, our QC specialists verified that the agreed materials were being used correctly

The testing phase was particularly critical for this project. We needed to verify that the materials would maintain their structural integrity and color brilliance even after repeated exposure to high temperatures.

Local expertise makes the difference

With such a technically demanding project, our local presence in Asia proved invaluable. Our team was able to:

• Work directly with materials specialists at the factory
• Conduct on-site testing during development
• Monitor production processes to ensure consistency
• Address technical challenges immediately as they arose

This level of hands-on involvement is only possible with boots on the ground. Our bilingual team members ensured all technical specifications were clearly understood and implemented.

Results: A premium promotional product

The final Amstel BBQs met all requirements:

• Maintained the vibrant Amstel red color even during high-temperature use
• Demonstrated excellent material durability with no cracking or degradation
• Passed all safety and quality tests
• Presented a high-quality branded item that enhanced Amstel's summer promotional campaign

The 1,000 units were delivered on schedule, allowing Amstel to launch their campaign as planned.

Why brands choose DH Mobility for technical challenges

Amstel selected DH Mobility for this complex project because of our:

• Technical expertise: Understanding of materials science and manufacturing processes
• Quality focus: Rigorous testing and verification throughout production
• Local presence: Ability to work directly with manufacturers to solve technical challenges
• Experience with promotional products: Knowledge of what makes a successful branded item

From concept to delivery: Our process

Our approach to technically challenging promotional items follows a proven process:

1. Technical assessment: Understanding the full requirements and identifying potential challenges
2. Material and manufacturer selection: Finding the right partners with appropriate expertise
3. Prototype development and testing: Validating that the concept works in practice
4. Production oversight: Ensuring consistent quality across the entire production run
5. Final verification: Confirming that the finished products meet all specifications

Partner with DH Mobility for your next technical challenge

Whether you're looking to create custom promotional items, specially engineered products, or any manufacturing project that requires technical expertise, DH Mobility has the knowledge and local presence to ensure success. From material selection to quality control, we manage every aspect of the production process.

Ready to discuss your project? Contact us today to learn how we can help you bring your technically challenging promotional products to life with quality and precision.