Amstel Radler cooling bag: Meeting demanding timelines
Amstel Radler cooling bag: Meeting demanding timelines
When Amstel needed 35,000 custom cooling bags for their Radler product line's summer promotion, they faced a challenging timeline—the production needed to be completed before Chinese New Year, one of the busiest manufacturing periods in Asia. They turned to DH Mobility for our expertise in managing complex productions with tight deadlines while maintaining consistent quality.
The challenge: Volume and timing
This project presented several significant challenges:
- Large volume production (35,000 units) requiring careful planning and oversight
- Tight deadline with production required to complete before the Chinese New Year shutdown
- Cooling functionality requiring specific materials and construction techniques
- Amstel's exacting brand standards for color, logo placement, and overall quality
The timing was particularly critical. Missing the pre-holiday window would delay the project by several weeks, potentially affecting Amstel's summer promotional campaign launch in Europe.
Our approach: Intensive production oversight
To meet this challenging timeline while maintaining quality, our approach was hands-on and proactive:
- Detailed production planning: Creating a precise timeline with key milestones and quality checkpoints
- Factory capacity assessment: Ensuring the selected manufacturer could handle the volume within the timeframe
- Materials pre-sourcing: Working ahead to secure all necessary components before production began
- On-site quality control: Dedicating a quality control specialist to the factory for the duration of production
One of our QC specialists remained on-site at the factory for five days, providing continuous oversight to ensure the production stayed on schedule while meeting all quality requirements. This intense involvement was crucial to catching and addressing any issues immediately.
Local presence makes the difference
This project perfectly illustrates the value of our on-the-ground presence in Asia. With the Chinese New Year approaching and pressure mounting to complete the order, our local team was able to:
- Work directly with factory management to prioritize production
- Adapt quickly to any production challenges that arose
- Ensure consistent quality even as production speeds increased
- Facilitate communication between Amstel and the manufacturer despite time differences
Having staff physically present in the factory during this critical production period allowed for real-time decision making and quality control that would have been impossible to manage remotely.
Results: On-time delivery with consistent quality
Despite the tight timeline, the project was a complete success:
- All 35,000 cooling bags were produced before the Chinese New Year factory closures
- Quality remained consistent across the entire production run
- The cooling function of the bags performed as specified in testing
- Amstel's branding requirements were met precisely
The cooling bags were delivered on schedule, allowing Amstel to launch their summer Radler promotion as planned.
Why brands choose DH Mobility for time-sensitive projects
Amstel selected DH Mobility for this time-critical project because of our:
- Project management expertise: Experience in planning and executing large-scale productions
- Local presence: Ability to place staff on-site for extended periods when needed
- Quality assurance systems: Processes that maintain quality even under tight deadlines
- Logistics knowledge: Understanding of shipping and customs timelines to prevent delays
From concept to delivery: Our process for time-sensitive projects
Our approach to managing time-sensitive productions follows a proven process:
- Realistic timeline development: Creating achievable production schedules with built-in contingencies
- Critical path identification: Focusing on the elements most likely to cause delays
- Enhanced on-site presence: Allocating additional quality control resources during critical phases
- Daily progress monitoring: Tracking production against milestones to identify potential issues early
- Proactive communication: Keeping all stakeholders informed of progress and any adjustments
Partner with DH Mobility for your time-sensitive productions
Whether you're facing seasonal deadlines, campaign launches, or other time-sensitive projects, DH Mobility has the expertise and local presence to ensure successful, on-time delivery. From project planning to on-site quality control, we manage every aspect of the production process with a focus on both timing and quality.
Ready to discuss your time-sensitive project? Contact us today to learn how we can help you meet challenging deadlines without compromising on quality.
